Viking River Cruises has announced a new itinerary for the 2023 season, featuring a 15-day journey through the Netherlands and Belgium.
The new itinerary includes stops in Amsterdam, Bruges, and Ghent, and offers guests the opportunity to explore the region's rich history and culture.
Viking River Cruises has also introduced a new loyalty program, which rewards repeat customers with exclusive perks and discounts.
This move is seen as a response to the growing trend of repeat customers in the river cruise industry.
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Industry Impact
The latest news from Viking River Cruises is having a significant impact on the industry. Viking River Cruises has been expanding its fleet, with a new ship set to launch in 2023.
The company's focus on destination immersion is resonating with travelers, who are looking for more authentic experiences. Viking River Cruises' itineraries often include overnight stays in port, allowing passengers to truly experience the local culture.
Viking River Cruises' commitment to sustainability is also making waves in the industry. The company has set a goal to reduce its carbon emissions by 50% by 2025.
As a result, Viking River Cruises is attracting a new generation of travelers who are looking for more than just a traditional cruise experience. These travelers are drawn to the company's emphasis on destination immersion and sustainability.
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Frequently Asked Questions
Is Viking Cruises having financial problems?
Viking Cruises reported a $1.86 billion loss in 2023, but this was largely due to one-time losses. Despite this, the company's adjusted EBITDA was $1.09 billion, indicating a more stable financial situation.
Sources
- https://www.travelmarketreport.com/cruises/articles/viking-river-cruises-is-changing-to-an-adults-only-line
- https://www.vikingrivercruises.com/my-trip/current-sailings/index.html
- https://www.vikingrivercruises.com/why-viking/news/2022.html
- https://www.vikingrivercruises.com/why-viking/news/2021.html
- https://cruisefever.net/vikings-growth-in-egypt-continues-with-flout-out-of-new-ship/
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