SingPost Company Overview and Competitor Analysis

SingPost is a Singaporean postal service provider that has been in operation since 1819, making it one of the oldest postal services in the world.

SingPost has a long history of innovation, with its first postal service introduced in 1819 and its first postage stamp issued in 1854. The company has undergone significant changes over the years, including its nationalization in 1972 and its listing on the Singapore Exchange in 1987.

SingPost's main competitor in the Singaporean market is Pos Malaysia, which is the national postal service of Malaysia. Despite its smaller size, Pos Malaysia has a strong presence in the region and offers a range of services that compete directly with SingPost's offerings.

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Singapore Post Packet offers two types of services: normal mail and registered air mail. The former is cheaper but can't be tracked, while the latter provides tracking and some level of compensation if the parcel gets lost.

The normal mail service, while cost-effective, has its limitations, making it less appealing to those who want to ensure their parcels arrive safely.

Singapore Post Packet can deliver to over 200 countries and areas worldwide, making it a popular choice for foreign commerce sellers on e-commerce platforms like eBay.

Singapore Post has some stiff competition in the logistics industry. Qourier is a logistics company that provides last-mile, same-day delivery with a focus on goods that can be delivered on foot or with a car.

Qourier's niche focus allows it to remain flexible and operate in a space that differentiates itself from competitors. It offers same-day delivery for packages ranging from envelopes and documents up to 20 kg boxes.

Ninja Van, on the other hand, is a tech-enabled logistics company that specializes in e-commerce express logistics. It offers a suite of solutions for parcel delivery, including digital and full-funnel marketing services to enhance shippers' sales.

Ninja Van's network extends to various sectors, including e-commerce and business-to-business inventory restocking. It was founded in 2014 and is based in Singapore.

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Singapore Post Packet is one of the most popular delivery options for foreign commerce sellers on e-commerce platforms like eBay. It's ideal for products weighing less than 2kg and can reach over 200 countries worldwide.

You can choose between normal mail service and registered air mail service, but keep in mind that normal mail is cheaper but can't be tracked. Registered air mail is more expensive, but it's trackable and provides some compensation if the parcel gets lost.

China Post Small Packet is another option, but it's 4-7 days slower than Singapore Post Packet. It's also much cheaper, but the packet loss ratio is higher.

Singapore Post Packet does a better job of preventing packet loss compared to China Post Small Packet. If you're looking for a reliable and relatively fast delivery option, Singapore Post Packet is a good choice.

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SingPost has been compared to other iconic Singapore companies, like SMRT and Singapore Press Holdings (SPH), which were delisted due to structural challenges.

These comparisons have led to speculation about SingPost's future, with some wondering if it could be privatised.

Tracking a package from Singapore Post is relatively straightforward. A normal tracking number is 13 digits long and starts with R or other letters, followed by 9 numbers and ended with SG.

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The format of the tracking number can vary, but common formats include R# * * * SG, V# * * * SG, A# * * * SG, XC * * * , or XR * * * **.

If you're waiting to receive a package, you should know that delivery times can vary depending on the destination. For example, a small parcel posted by Singapore Post to South Asia typically takes 5-10 days to arrive by air mail service.

A normal tracking number of a Singapore Post packet is composed of 13 digits which starts with R or other letters followed by 9 numbers and ended with SG.

The tracking number format can vary, but it often includes letters such as R, V, A, XC, or XR.

R# * * *** SG is a commonly seen tracking code format.

The # symbol in the tracking number represents letters, while the * symbol represents numbers.

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A small parcel posted by Singapore Post typically needs about 7 – 20 days to reach its destination by registered air mail service.

For international deliveries, the estimated timeframes vary depending on the country.

If you're sending a package to South Asia, you can expect it to arrive within 5-10 working days by air.

In contrast, deliveries to Western Europe take around 7-15 working days by air.

Eastern Europe and the United States also fall within this timeframe, with delivery times of 7-20 working days and 7-15 working days, respectively.

Canada and Australia are also relatively quick, with delivery times of 7-15 working days.

Here's a breakdown of estimated delivery times by region:

SingPost is currently in the process of searching for a new CEO, following the dismissal of Group CEO Vincent Phang and other senior executives in December 2024.

The search for a new CEO will commence after the Extraordinary General Meeting (EGM), once there is more clarity on the company's strategic direction.

Chairman Simon Israel emphasized that the search will be conducted once the company has a clearer understanding of its strategic direction.

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SingPost plans to capitalize on the booming e-commerce logistics market by leveraging its fully occupied logistics hub in Tampines. This move will help the company tap into a growing industry that is expected to be a key growth driver.

The company's focus on e-commerce logistics is a strategic shift from its traditional postal services. By diversifying its offerings, SingPost aims to improve its profitability and stay competitive in a rapidly changing market.

SingPost will likely face challenges in balancing shareholder returns with long-term growth initiatives. The company will need to carefully manage its resources to achieve its goals without alienating its shareholders.

The upcoming EGM on March 13 will be a pivotal moment for SingPost, as it seeks shareholder approval for the divestment of its Australian business. The outcome of this meeting will have a significant impact on the company's future direction.

SingPost is in the process of finding a new CEO after the dismissal of Group CEO Vincent Phang and other senior executives in December 2024.

The search for a new CEO will commence after the EGM, once there is more clarity on the company’s strategic direction.

Chairman Simon Israel emphasized the importance of this clarity in making informed decisions about the company's future leadership.

This leadership transition coincides with a strategic shift at SingPost, indicating a significant change in the company's direction.

The company is taking a thoughtful and deliberate approach to this transition, ensuring that the new leadership aligns with the company's evolving needs.

The outcome of this process will be crucial in determining the company's future success and growth.

SingPost has made significant strides in its growth and expansion through strategic acquisitions. In 2009, it acquired the remaining 50% stake in G3 Worldwide Aspac, giving the company presence in 10 countries.

SingPost's expansion continued in 2011 with the acquisition of a 27% stake in Malaysian Logistics company GDEX. This move marked an important step in its global growth strategy.

The company further strengthened its presence in Australia in 2014 with the acquisition of Couriers Please Holdings through its subsidiary Quantium Solutions (Australia). This deal added to SingPost's e-commerce logistics capabilities in the region.

SingPost also made headlines in 2014 with Alibaba's acquisition of a 10.35% stake in the company for S$312.5 million. This partnership aimed to pursue a joint venture in e-commerce logistics.

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SingPost has made several strategic acquisitions to strengthen its business and expand its presence in various countries.

In 2009, SingPost acquired the remaining 50% stake in G3 Worldwide Aspac (G3AP), giving the company presence in 10 countries, including Singapore.

This acquisition marked a significant milestone in SingPost's growth plans, allowing the company to tap into new markets and customers.

SingPost also raised its stake in Malaysian Logistics company GDEX to 27% in 2011.

In 2014, SingPost's whole-owned subsidiary Quantium Solutions (Australia) acquired 100% of Couriers Please Holdings, an Australia-based last mile delivery company, from New Zealand Post Group.

Alibaba bought a 10.35% stake in SingPost for S$312.5 million in May 2014, paving the way for a joint venture in e-commerce logistics.

SingPost chose to integrate AI-assisted route planning software from LogiNext into its logistics platform, dubbed LaMP, in 2018.

In October 2015, SingPost acquired a 96.3 per cent stake in TradeGlobal for US$168.6 million (S$210 million), expanding its e-commerce footprint in the United States.

SingPost also trialed a drone delivery system, using a commercial drone modified by a joint team from SingPost and Infocomm Development Authority Labs.

In December 2020, SingPost acquired a 28% stake in Freight Management Holdings (FMH), a leading 4th party logistics (4PL) service company in Australia.

SingPost increased its stake in FMH to 51% in November 2021, and then acquired an additional 37% interest in January 2023, bringing its total stake in FMH to 88%.

In 2014, SingPost pioneered a trial parcel delivery that was piloted by an unmanned aerial vehicle, showcasing their innovative approach to logistics.

This marked a significant step forward in the industry, demonstrating the potential of technology to enhance delivery services.

Next-generation post offices featuring self-help lobbies were rolled out to provide 24/7 access to postal and other essential services, making it more convenient for customers to access services at their own pace.

In 2017, SmartPost was initiated to digitize key postal processes such as collection, sorting and delivery.

This marked a significant step towards modernizing the postal system and improving efficiency.