
Free Just Pay for Shipping Offers for Online Stores can be a game-changer for shoppers on a budget. Many online retailers offer this perk, making it possible to snag great deals without breaking the bank.
Some of the most popular online stores that offer free shipping with just a small shipping fee include Amazon, Walmart, and Target. These retailers often have a wide selection of products, making it easy to find what you need.
To take advantage of these offers, be sure to check the retailer's website for specific details on their free shipping policies. Some stores may have minimum purchase requirements or exclusions on certain items.
For example, Amazon offers free shipping on orders over $25 for Prime members, while Walmart's free shipping is available on orders over $35.
Benefits of Free Shipping
Free shipping can be a game-changer for online shoppers, especially when retailers offer it with a minimum purchase requirement.

Retailers know that free shipping is a prerequisite for many shoppers, so they use it to influence our behavior and get us to buy more.
Free shipping can also add to the excitement of online shopping, as Americans are addicted to package tracking and a definite delivery day can give us a dopamine hit.
This is because retailers know that free shipping is a key motivator for many shoppers, and they use it to get us to spend more than we might otherwise.
By offering free shipping with a minimum purchase requirement, retailers can encourage us to buy more items and increase the average order size.
This can be especially effective for retailers who want to nudge certain items that bring in more profit over others that bring in less.
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Creating a Free Shipping Offer
Creating a free shipping offer can be a fantastic way to incentivize customers to make a purchase, and it's easier than you think. You can set the product price to $0 and the compared price to the original price, making it seem like the product is free, but still requiring the customer to pay for shipping.
To do this, simply set the product price to $0, and then set the compared price to the original price. This way, customers will see the product as free, but they'll still need to pay for shipping.
Alternatively, you can assign a specific weight to the free product and configure shipping rates based on that weight. This approach works well if your other products' shipping rates are not weight-based. Customers will see the shipping cost at checkout.
Here are the steps for both methods:
- Set the product price to $0.
- Set the compared price to the original price.
- Ensure the shipping fee is appropriately set to cover your costs.
- Assign a specific weight to the free product.
- Configure shipping rates based on product weight.
- Customers will see the shipping cost at checkout.
If you encounter issues with these methods, consider using the Advanced Shipping Rules app, which requires no coding knowledge and allows you to fine-tune your shipping settings.
Creating an Offer with One Product
You can create a discount on specific products, but you can't limit the order to one item only. One example is a coffee shop that wants to offer their smallest variant for free, but only one per order.
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To limit customers from purchasing more than one free item per order, you can explore apps like Order Logic. This app lets you set up rules in your store where customers can only add a specific number of one item to their carts.
The app was created by a third party company, so if you have questions or need help setting it up, you'll need to reach out to the app developers directly.
One common issue with setting a price of $0 is that the "add to cart" button doesn't appear. However, this can be fixed by using a workaround like setting shipping rates for special weights.
If you're looking for a more straightforward solution, you can consider using the Gro Funnels Shopify app. This app helps merchants quickly add a Free, Just Pay Shipping sales funnel to their Shopify store without using workarounds or outside tools.
You can also present a post-purchase one-click offer to those who buy the Free + Shipping offer, which can help increase returns on Ad Campaigns.
Free Shipping Promotion Guide

To create a "free just pay shipping" promotion, you can set the product price to $0 and the compared price to the original price. This way, customers see the product as free, but they'll still need to pay for shipping.
Setting the product price to $0 is a straightforward process, but don't forget to set the compared price to the original price. This ensures that customers understand the value they're getting.
To cover your shipping costs, ensure the shipping fee is appropriately set. This might involve configuring shipping rates based on product weight, which we'll discuss next.
Another method for implementing a "free just pay shipping" promotion involves setting a specific weight for the free product. This approach works well if your other products' shipping rates are not weight-based.
To do this, assign a specific weight to the free product, and then configure shipping rates based on product weight. Customers will see the shipping cost at checkout, which can be a nice surprise for them.

Here's a step-by-step guide to implementing this method:
- Set the product price to $0.
- Set the compared price to the original price.
- Ensure the shipping fee is appropriately set to cover your costs.
Alternatively, you can use the weight-based method:
- Assign a specific weight to the free product.
- Configure shipping rates based on product weight.
- Customers will see the shipping cost at checkout.
Remember to be cautious with the weight-based method, as it can conflict with other weight-based shipping rates, particularly if customers add other products to the cart.
Understanding Free Shipping
Free shipping can be a game-changer for online retailers, but it's not always free. In fact, setting a product price to $0 and charging for shipping is a common approach. This method involves setting the product price to $0 and the compared price to the original price, ensuring the shipping fee is set to cover costs.
To implement this promotion, you can also assign a specific weight to the free product and configure shipping rates based on that weight. This approach works well if your other products' shipping rates are not weight-based.
Here are the key steps to consider:
- Set the product price to $0.
- Set the compared price to the original price.
- Ensure the shipping fee is appropriately set to cover your costs.
- Assign a specific weight to the free product.
- Configure shipping rates based on product weight.
Does Shipping Increase Spending?
Retailers know that free shipping can influence consumer behavior, and they use it to their advantage by setting minimum purchase requirements to increase order sizes.

Some retailers prioritize big order sizes with many items, while others want lots of small orders. Americans are also addicted to package tracking, which can add to the excitement of receiving a package.
A definite delivery day can give shoppers a sense of satisfaction, releasing dopamine and making them feel good. This can lead to increased spending as shoppers seek to replicate the feeling.
Retailers can use free shipping to nudge consumers towards items that bring in more profit over others that bring in less.
Free Shipping Can Delay Packages
Free shipping can delay packages, and it's not just because of the usual suspects like traffic and weather. Shipping prices have increased exponentially over the last few years, with new surcharges being added and rate increases happening more frequently than once a year.
This has made shipping expenses a top challenge for online sellers, with 41% of them citing it as their number one issue. In some cases, retailers are opting to ship slower to save money, rather than passing on the costs to customers.
Retailers are negotiating with package carriers like UPS and FedEx to try to make shipping costs more manageable, but it's not always a straightforward solution. The cost of shipping has become a major concern, with new rules and regulations adding to the complexity.
Retailers are choosing to ship slower to save money, rather than charging for shipping, which can lead to delayed packages. The option is still there, but customers just have to wait.
Shopify Merchants Need This Solution
Shopify merchants need a solution that can help them attract new customers, increase sales, build trust, clear inventory, and enhance marketing campaigns. A "Free Just Pay Shipping" offer can draw in new customers with minimal risk.
This type of promotion can increase sales volume by encouraging customers to make a purchase, leading to potential repeat business.
Offering a product for free, even with a shipping charge, can help build trust and credibility with new customers.
Advanced Shipping Rules
If you're looking for more control over your free shipping promotions, consider using the Advanced Shipping Rules app. This app allows you to fine-tune your shipping settings without requiring any coding knowledge.
It requires no coding knowledge, making it accessible to non-tech savvy users. Advanced Shipping Rules gives you the flexibility to adjust rates based on different conditions and product variants.
With this app, you can set specific rates for different product groups. This is particularly useful if you have different products with varying shipping requirements. You can also add diverse conditions for free shipping, giving you more control over who qualifies for this promotion.
Here are some features of Advanced Shipping Rules:
- Adjust rates based on different conditions and product variants.
- Set specific rates for different product groups.
- Add diverse conditions for free shipping.
- Restrict certain shipping methods, such as ground rates.
By using Advanced Shipping Rules, you can create more complex shipping rules that take into account various factors, such as product weight, location, and more. This can help you avoid conflicts with other products that have free shipping.
Sources
- https://www.launchtip.com/create-free-just-pay-shipping-promotion-for-one-item/
- https://community.shopify.com/c/shopify-discussions/how-to-create-an-offer-quot-free-item-just-pay-shipping-one/m-p/466354
- https://www.warriorforum.com/ecommerce-sites-wholesaling-drop-shipping/1312925-free-just-pay-shipping-business-model.html
- https://www.sellerdeck.co.uk/the-just-pay-shipping-scam/
- https://www.businessinsider.com/free-shipping-addicted-online-ecommerce-shoppers-spend-more-2023-2
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