Free Holiday Shipping Benefits and Strategies

Author

Reads 1.3K

Crop unrecognizable woman sticking shipping label on parcel
Credit: pexels.com, Crop unrecognizable woman sticking shipping label on parcel

Free holiday shipping can be a game-changer for online shoppers, especially during peak holiday seasons. Many retailers offer free shipping with minimum purchase requirements, such as $25 or $50.

Some retailers, like Amazon and Walmart, offer free holiday shipping on orders over $25, while others, like Target and Best Buy, require a minimum purchase of $35. It's essential to check the retailer's website for specific details.

If you're looking to snag free holiday shipping, consider shopping during off-peak hours when retailers often offer special promotions and discounts. For example, many retailers offer free shipping on orders placed between 8pm and 6am.

Retailers like Walmart and Target offer free holiday shipping on orders placed online, while in-store pickup is also available for some items.

Benefits of Holiday Shipping

Free holiday shipping can be a game-changer for your online store. 56% of merchants report that it's the most effective way to improve cart conversion rates.

Large cruise ship docked at a city port with a scenic urban backdrop on a cloudy day.
Credit: pexels.com, Large cruise ship docked at a city port with a scenic urban backdrop on a cloudy day.

By offering free shipping, you can increase the likelihood of making a sale. 53% of consumers say that free shipping would make them more likely to make a purchase.

Reminding shoppers of your free holiday shipping offer at checkout can be a great way to seal the deal. Don't forget to do this to ensure they follow through on their purchase.

Optimizing Holiday Shipping

Optimizing holiday shipping requires some strategic planning. Distributing inventory throughout multiple warehouses enables you to meet customers' expectations for fast holiday shipping.

By getting inventory closer to your end customers, you can avoid overspending on expedited shipping options like Next-Day Air. This approach can also help you save money in the long run.

Optimize Packaging

Optimizing packaging is a simple yet effective way to reduce holiday shipping costs. You can save money by using the right size packaging for your products.

If your package can safely be shipped in a smaller box, you could reduce the dimensional weight (DIM weight) and therefore reduce the cost of shipping. This can add up to significant savings over the holiday season.

A majestic cruise ship sails through the vast ocean, symbolizing travel and adventure.
Credit: pexels.com, A majestic cruise ship sails through the vast ocean, symbolizing travel and adventure.

Using the right size packaging will also save you money on protective fillers like packing peanuts, bubble wrap, and shredded paper. You can then use these savings to invest in other areas of your business.

Shipping your products in a poly mailer instead of a box can also help you realize significant savings in both packaging and shipping costs.

Inventory Distribution

Distributing inventory throughout multiple warehouses can make a huge difference in meeting customer expectations for fast holiday shipping.

This strategy, known as inventory distribution, allows you to get your products closer to your end customers, reducing the need for expensive expedited shipping options like Next-Day Air.

By having inventory closer to customers, you can save money on shipping costs while still delivering products quickly.

Three Benefits of Holiday Discounts

Offering free holiday discounts can be a game-changer for merchants looking to attract customers during the holiday season. 56% of consumers say they'll be swayed to purchase by free shipping offers.

Experience the golden hour on a cruise ship with a serene seascape and stunning sunset.
Credit: pexels.com, Experience the golden hour on a cruise ship with a serene seascape and stunning sunset.

Merchants who offer discounts during the holidays can see an increase in sales, which is especially important in a year where 23% of merchants think they may have bought too much inventory.

To make the most of holiday discounts, merchants should consider offering free shipping on all products, as 42% of consumers would be attracted to this option.

Here are some benefits of offering holiday discounts:

  • Purchasing lower priced gifts
  • Purchasing fewer gifts
  • Purchasing different types of gifts

These changes in consumer behavior are a clear indication that offering discounts can be a powerful tool for merchants to stand out from their competitors.

Retailers and History

Many retailers have a long history of offering free shipping during the holiday season, with some dating back to the early days of e-commerce. Amazon, for example, started offering free shipping on orders over $25 in 2005.

Department stores like Macy's and Nordstrom have also been offering free shipping for years, often with no minimum purchase required. This has helped them compete with online-only retailers and attract more customers to their websites.

The rise of free shipping has also led to an increase in online shopping, with many consumers citing free shipping as a major factor in their purchasing decisions.

Day Observances

A cruise ship sails peacefully at twilight, with a beautiful ocean backdrop and soft evening lights.
Credit: pexels.com, A cruise ship sails peacefully at twilight, with a beautiful ocean backdrop and soft evening lights.

Retailers often participate in special observances to drive sales and customer engagement.

One notable observance is Free Shipping Day, which typically occurs on the second Saturday before Christmas. In 2030, Free Shipping Day will take place on December 14th, a Saturday.

Retailers can use this day to offer free shipping on online orders, promoting impulse buying and increasing sales.

Here are the observance details for Free Shipping Day from 2025 to 2034:

16 Retailers for Christmas

If you're looking for retailers that offer free shipping for Christmas, I've got you covered. Amazon offers free two-day shipping with no minimum order if you sign up for a free 30-day trial of Amazon Prime.

Many retailers guarantee package delivery by Christmas Eve, including Zappos, which offers free two-day shipping on all orders with no minimum. Nordstrom also offers free standard shipping with no minimum on most merchandise.

Target offers free standard shipping during the season, with no minimum, but only on shipping in the 48 continental states. LLBean also offers free standard delivery to all U.S. states with no minimum order.

A large luxury cruise ship docked at a harbor, illuminated against the evening sky.
Credit: pexels.com, A large luxury cruise ship docked at a harbor, illuminated against the evening sky.

Shopbop offers free ground shipping on all orders, with delivery in three business days or less. If you're looking for a budget-friendly option, you can consider Walmart, which offers free standard shipping on orders of $35 or more within continental U.S.

If you're shopping for tech gadgets, Apple offers free two-day shipping on most in-stock items, with no minimum. HomeGoods offers free shipping on most orders of $25 or more.

If you're shopping for kids, Pottery Barn Kids offers free standard shipping on over 1,500 select items.

History of Day

The History of Free Shipping Day is a fascinating story that began in 2008. Luke and Maisie Knowles were the masterminds behind it.

They wanted to help holiday shoppers stretch their finances and encourage e-commerce by removing the cost of shipping from customers. This was a clever move, as it allowed people to send their presents at the last minute.

The first year was a huge success, with hundreds of retailers getting involved and offering the special promotion to customers. This effort ensured the public was aware of it.

As a result, hundreds of thousands of dollars of revenue that normally went unseen by e-commerce sites poured into the virtual marketplace. This was a market changer, and from that point forward, every company that values their bottom line ensured to participate.

Holiday Shipping Strategies

Colorful cargo containers on ship near pier
Credit: pexels.com, Colorful cargo containers on ship near pier

With 74% of consumers planning to adjust their holiday spending, it's essential to stand out from competitors. Free holiday shipping can be a powerful tool to attract customers.

Many merchants are concerned about consumer spending this holiday season, with 23% worried they may have bought too much inventory.

Free shipping offers are a top priority for consumers, with 56% saying it will sway their purchasing decision. Online deals and coupons also rank high, with 55% of consumers considering them.

To compete and win, merchants need to simplify their end-to-end supply chain. Ware2Go, a UPS company, offers a network of warehouses and a fully integrated supply chain technology platform to make affordable 1- to 2-day shipping possible.

Merchants can offer free shipping, online deals, and coupons to attract customers. 42% of consumers prioritize 1- to 2-day shipping on all products.

Gretchen Gerhold

Writer

Gretchen Gerhold has established herself as a prolific writer, covering a diverse range of topics including logistics, trade, and economic development. Her articles on container terminals and the logistics sector in India provide deep insights into the complexities of modern supply chain management. Focusing on the state of Kerala, her work on the economy and transport in Kochi highlights the region's significant contributions to India's economic landscape.

Love What You Read? Stay Updated!

Join our community for insights, tips, and more.