Informed Delivery for Businesses: A Guide to Getting Started

Informed Delivery for Businesses is a game-changer for companies looking to streamline their mail and package delivery processes. It's a free service offered by the US Postal Service (USPS) that allows businesses to receive digital scans of their incoming mail and packages.

With Informed Delivery, businesses can get a sneak peek at what's coming their way, which can help them plan and prepare for the day's deliveries. This can be especially helpful for businesses with high mail volumes or those that rely heavily on package delivery.

To get started with Informed Delivery, businesses need to enroll in the service through the USPS website.

Explore further: Usps Business Reply Mail

First, you'll need to access the resources provided by the United States Postal Service to get started with Informed Delivery. You can find these resources online, including an Informed Delivery Overview PDF that's just 1 MB in size.

Informed Delivery is a digital platform that allows you to view previews of your incoming mail, which can be a huge time-saver. To get the most out of Informed Delivery, you'll want to start receiving these daily email notifications with grayscale images of your mail.

These previews provide a visual record of your incoming mail, enabling you to identify important documents, checks, or packages. To set up your account, you'll need to follow the steps outlined on the website.

To help you get started, the USPS has provided a list of resources that you can access online. Here are some of the resources you can use to get started with Informed Delivery:

By following these steps and accessing these resources, you'll be well on your way to getting started with Informed Delivery for your business.

Participation in Informed Delivery for business mailers is free for marketers.

You can create supplemental digital content for Informed Delivery users to see and interact with, giving businesses the ability to direct viewers to their website or any other digital asset.

The average Informed Delivery Daily Digest email open rate is 63.9 percent, way above the industry average.

Businesses can see statistics about email opens and click-throughs via a web portal, allowing them to track the effectiveness of their campaigns.

Here are some benefits of using Informed Delivery for your business:

Informed Delivery offers a range of security advantages that can significantly benefit businesses in safeguarding their mail and sensitive documents.

With Informed Delivery, you have a record of all incoming mail previews, which can be valuable for tracking and accountability. This digital trail can help you keep tabs on your mail and detect any missing items.

If a check or important document goes missing, you can refer to your Informed Delivery history to confirm whether it was included in the previews. This can be a huge time-saver and help you respond quickly to potential issues.

Informed Delivery can complement your existing security protocols, making it a proactive element in your overall security strategy.

Here are some key benefits of Informed Delivery's tracking and accountability features:

Enabling Informed Delivery is a game-changer for businesses. Once your account is set up, you'll start receiving daily email notifications with grayscale images of the mail that's on its way to your business.

These previews provide a visual record of incoming mail, allowing you to identify important documents, checks, or packages. You'll be able to stay on top of your mail even when you're not physically present in the office.

By receiving these daily notifications, you'll be able to prioritize tasks and respond to critical mail in a timely manner. This can help reduce stress and increase productivity in the workplace.

Business mail is a powerful marketing tool that can help you reach customers and prospects in a unique and engaging way. Informed Delivery for Business Mailers allows businesses to create supplemental digital content for Informed Delivery users to see and interact with, giving them a rich and engaging impression, more brand awareness, and a possibility to increase ROI.

Participation in Informed Delivery is free for marketers, making it an attractive option for businesses looking to enhance their marketing campaigns. Signups nationwide continue to grow each month, resulting in more impressions and a greater opportunity to reach customers.

The average Informed Delivery Daily Digest email open rate is 63.9 percent, way above the industry average. This is a significant advantage for businesses looking to increase engagement and conversion rates.

Informed Delivery adds value to direct mail by giving marketers an opportunity to reach customers more broadly with digital content as well as a physical mail piece with tactile appeal. Any letter- or postcard-sized piece you mail gets scanned and shows up in the Informed Delivery customer's inbox, with only the address side of the mailing appearing in grayscale.

To make an even greater impression, businesses can use the Informed Delivery Campaign, which must be submitted through the ID portal in USPS's Business Customer Gateway. This opportunity provides a 4% promotional discount for an ID campaign, making it an attractive option for businesses looking to save money while increasing engagement.

Here are some of the reasons to make the most of Informed Delivery for your marketing campaigns:

Informed Delivery is a powerful tool for businesses, offering a 72.5% email open rate and a 4.92% email click-through rate.

This is significantly higher than average email marketing rates, making it a valuable addition to your marketing strategy.

With Informed Delivery, you can give customers another way to interact with your business, whether it's through digital or physical mail.

This can be especially useful for customers who prefer to interact digitally, but still want to receive physical mail.

By using Informed Delivery, you can also get an email to someone you may not have been able to reach before, thanks to the postal service's curated list.

One of the biggest benefits of Informed Delivery is that it's free to use, making it a low-cost way to enhance your marketing efforts.

You can use Informed Delivery outside of the promotion period, making it a great way to stay top of mind with customers.

By adding a clickable digital message to your direct mail, you can give customers a way to interact with your business digitally, and automatically get sorted to the top of the pile in the Informed Delivery digest.