
Business reply mail format is a crucial aspect of direct mail marketing, allowing customers to easily respond to your offers. It's a standardized format that makes it simple for customers to send back their responses.
The business reply mail format typically includes a unique address label or barcode that allows the mailer to prepay the postage. This eliminates the need for the customer to affix additional postage.
A well-designed business reply mail format can increase response rates and improve customer engagement. It's essential to use a clear and concise design that makes it easy for customers to read and respond.
The format should also include a clear and prominent call-to-action, such as a phone number or website URL. This encourages customers to take action and respond to the offer.
Creating a Reply Mail Layout
To create a reply mail layout, you must have an Endicia Premium or Endicia Professional service plan. Always verify with your USPS Mailpiece Design Analyst that your mailpiece layout has been properly created, as the rules about Business Reply Mail are very strict and the US Postal Service may reject BRM mailpieces that have not been approved.

To print Business Reply Mail correctly, you must have Envelope Manager LE. If you don't have this application, you can request it by sending an email with your serial or account number and DAZzle version number to [email protected].
To create a Business Reply Mail layout, follow these steps:
- Select File > Preferences and then select the View tab.
- Select the Force Delivery Address to Capital Letters check box and click OK.
- Select File > Open Layout and choose a BRM layout or any layout with the correct size envelope, label, or card for your purposes.
- Complete the Permit ID by entering “PERMIT NO.” and your permit number, and leave the Mailing Type field blank.
Basic Reply Mail Layout
To create a basic reply mail layout, you'll need an Endicia Premium or Endicia Professional service plan. This is a requirement, so make sure you have one before proceeding.
You must verify your mailpiece layout with a USPS Mailpiece Design Analyst to ensure it meets the strict rules for Business Reply Mail (BRM). The US Postal Service may reject your mailpiece if it hasn't been approved.
To print Business Reply Mail (BRM) correctly, you'll need Envelope Manager LE. If you don't have this application, you can request it by emailing [email protected] with your serial or account number and DAZzle version number.

Here's a step-by-step guide to creating a basic BRM layout:
- From the Design tab, select File > Preferences and then select the View tab.
- On the View tab, select the Force Delivery Address to Capital Letters check box, and click OK.
- Select File > Open Layout.
- Select and open a BRM layout or any layout with the correct size envelope, label, or card for your purposes.
Remember to always check the rules about BRM, as the US Postal Service is strict about approving mailpieces.
High Volume Reply Mail Layout
A High Volume Reply Mail Layout is designed to handle a large number of incoming emails, typically over 100 per day.
It's essential to prioritize emails, focusing on the most critical ones first, as seen in the "Prioritizing Emails" section.
The layout should include a clear subject line, making it easy to identify the sender and the purpose of the email.
A well-organized inbox is crucial, so consider using folders and labels to categorize emails, as discussed in the "Organizing Your Inbox" section.
The layout should also include a clear call-to-action, such as a button or link, to encourage the user to take the desired action.
By following these guidelines, you can create a High Volume Reply Mail Layout that efficiently manages a large number of incoming emails.
Choosing a Reply Mail Template
Choosing a Reply Mail Template is a crucial step in crafting a clear and effective message. Selecting the right template depends on the context of your communication.
The nature of the message is a key factor to consider. Is it an acknowledgment, feedback, or request? This will help you determine which template is most suitable.
The relationship you have with the recipient is also important. Consider whether you have a formal or informal relationship with them.
Ultimately, the right template will depend on your specific situation and the needs of your communication.
Using Reply Mail Templates
To create a business reply mail layout, you must have an Endicia Premium or Endicia Professional service plan.
You can select a reply mail template based on the context of your communication, considering the nature of the message and your relationship with the recipient.
To print Business Reply Mail (BRM) correctly, you must have Envelope Manager LE, or you can request it from [email protected].
Always verify with your USPS Mailpiece Design Analyst that your mailpiece layout has been properly created, as the rules about BRM are very strict.
Here are the steps to create a business reply mail layout:
- From the Design tab, select File > Preferences and then select the View tab.
- On the View tab, select the Force Delivery Address to Capital Letters check box, and click OK.
- Select File > Open Layout.
- Select and open a BRM layout or any layout with the correct size envelope, label, or card for your purposes.
- Complete the Permit ID by entering “PERMIT NO.” and your permit number, and the Permit City and State.
You don't always have to use reply mail templates, but it's essential to personalize them to fit the situation.
Frequently Asked Questions
What do I write on business reply mail?
To use Business Reply Mail, write "BUSINESS REPLY MAIL" in capital letters above the address, followed by "FIRST-CLASS MAIL PERMIT NO." and the issuing Post Office's permit number and location. This ensures compliance with postal regulations and facilitates efficient mail processing.
How do I send back a business reply mail?
To send back a business reply mail, simply insert your response in the prepaid reply envelope and mail it back without additional postage. This convenient process allows you to respond quickly and easily.
Who pays postage on business reply mail?
The mailer pays the return postage on Business Reply Mail, not the customer. This cost-effective service allows senders to only pay for responses received.
Sources
- https://www.endicia.com/dazzlehelp/content/design/layouts/Create_Business_Reply.htm
- https://mailing.umn.edu/mailing-101/business-reply-mail/
- https://www.neo.space/blog/reply-mail
- https://formspal.com/pdf-forms/other/business-reply-template/
- https://www.signnow.com/fill-and-sign-pdf-form/13249-business-reply-envelope-form
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