
Holland America Line is a subsidiary of Carnival Corporation & plc, a global cruise company. Carnival Corporation is a publicly traded company listed on the New York Stock Exchange.
The company is led by Arnold W. Donald, the President and Chief Executive Officer of Carnival Corporation. He has been instrumental in shaping the company's vision and strategy.
Holland America Line operates as a separate brand within Carnival Corporation, with its own management team and operational structure. This allows the brand to maintain its unique identity and focus on its core values.
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Company Structure
Holland America Line is the parent company of an operating group consisting of three cruise brands within the Carnival Group: Holland America Line, Princess Cruises, and Seabourn Cruise Line.
These three brands represent different segments of the market, with Holland America Line and Princess Cruises operating as premium brands, and Seabourn Cruise Line catering to the luxury segment.
The company also owns and manages Little San Salvador Island, also known as Half Moon Cay, which is part of the Bahamas archipelago.
In addition to cruise operations, Holland America Line is involved in other business activities, including the operation of hotels and two bus lines.
The company's diverse range of activities highlights its role as a significant player in the travel and tourism industry.
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History and Leadership

Jan Swartz has been a part of Carnival Corp. since 2001, taking on various roles throughout her tenure.
She has been serving as group president of Princess Cruises and Carnival Australia, as well as having executive oversight of P&O Cruises Australia, since 2016.
Jan is a highly respected executive and a role model, known for being a champion of innovation and a proven leader.
Arnold Donald, president and CEO of Carnival Corp., praises Jan's leadership skills, stating that she is a role model and a champion of innovation.
Holland America Line History Timeline
Holland America Line has a rich history dating back to 1873 when it was founded by a shipping company in the Netherlands.
The company's first ship, the Ruyter, was launched in 1890 and was used for cargo and passenger transportation.
Holland America Line began to focus on passenger travel in the early 1900s, introducing more luxurious amenities and services on board.
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The company's first ocean liner, the Statendam, was launched in 1922 and featured a unique "stern-first" construction method that allowed for more efficient loading and unloading of cargo.
During World War II, Holland America Line played a significant role in the war effort, transporting troops and supplies across the globe.
The company's first post-war ship, the Nieuw Amsterdam, was launched in 1938 but was not completed until after the war, in 1946.
Jan Swartz to Lead Princess Cruises
Jan Swartz has been with Carnival Corp. in various roles since 2001.
She has been serving as group president of Princess Cruises and Carnival Australia, as well as having executive oversight of P&O Cruises Australia, since 2016.
Jan Swartz is a highly respected executive and a role model, according to Arnold Donald, president and CEO of Carnival Corp.
She is a champion of innovation and a proven leader, as stated by Arnold Donald.
Jan Swartz is also the president of the Princess Cruises Community Foundation.
Frequently Asked Questions
Who does Carnival Corporation own?
Carnival Corporation owns several notable cruise lines, including Princess Cruises, Holland America Line, and Cunard Line, among others. These sister lines offer a diverse range of cruise experiences under the Carnival Corporation umbrella.
Is Holland America a high end cruise line?
Holland America is a premium cruise line known for its upscale amenities and mid-sized ships. Founded in 1873, it offers a refined and relaxed atmosphere perfect for discerning travelers.
When did Carnival buy Holland America?
Carnival Corporation acquired Holland America in 1989. This marked a significant milestone in Holland America's history, expanding its operations under new ownership.
Is Holland America affiliated with Princess?
Holland America Line is a member of World's Leading Cruise Lines, a exclusive alliance that also includes Princess Cruises. This alliance indicates a partnership between the two cruise lines.
Sources
- https://www.investopedia.com/companies-owned-by-carnival-5209214
- https://foe.org/cruise-lines/holland-america-line/
- https://www.cruiseturtle.com/shipping-companies/holland-america-line
- https://www.zippia.com/holland-america-line-careers-26368/history/
- https://www.travelmarketreport.com/Cruise/articles/Princess-Cruises-President-Jan-Swartz-Tagged-to-Lead-Holland-America-Group
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