
Smart labels are revolutionizing the way we consume food, making it easier to track the origin, freshness, and nutritional content of our groceries. This technology is poised to become the future of sustainable food.
Smart labels can help reduce food waste by providing consumers with accurate information about the shelf life and storage conditions of their food. In fact, the average American family throws away around 40% of the food they purchase.
By using smart labels, food manufacturers can also reduce their environmental impact by minimizing packaging waste and optimizing their supply chains. This is achieved through the use of digital printing and data analytics.
Smart labels can also help consumers make informed purchasing decisions, such as choosing locally sourced or organic products. With the ability to scan a label and access detailed information, consumers can make more sustainable choices that align with their values.
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Benefits of Smart Labels
Smart labels have revolutionised the food industry by bringing labelling into the 21st century.

Research shows that labels strongly impact consumer behaviour, making smart labelling a huge opportunity for marketers to make their food product stand out.
Smart labels allow for complex information to be conveyed not only to a machine, but to humans, including the consumer.
This is particularly important in the crowded supermarket fridge where consumers have to choose from a vast array of food products.
Smart labels can include the product's provenance, every step of the food's journey from farm to fork, further product information, recipes, multi-buy product offers, and monitoring the food's freshness.
This adds significant value for the consumer, who is increasingly interested in the ethical credentials of their food and the health benefits of certain products.
Some of the key benefits of smart labels include:
- Transforming a physical label into a digital platform
- Giving consumers dynamic, digital product information
- Providing transparent insights into sourcing and empowering end-to-end traceability
- Building lifetime value with engaging experiences that keep consumers coming back for more
Reducing Waste and Improving Safety
1.3 billion tons of food is wasted annually, which is becoming increasingly unpalatable for environmentally conscious consumers.
One third of all food produced is wasted, making it a pressing issue that requires attention and innovation.

Smart labels can help reduce food waste by tracking the freshness of a product, giving consumers and workers visibility of this information, and enabling them to take steps to ensure the food is used before it spoils.
Smart labels can also be used to measure the freshness of the product alongside its journey down the supply chain, identifying inefficiencies that cause products to spoil.
This information can be used to optimize processes, saving resources and reducing waste.
Smart labels can help counter food safety issues by giving further information on each ingredient when scanned, allowing customers to truly understand what is in their food.
Smart labels also have a greater capacity for information and traceability, making it easier to pinpoint the exact point of food contamination and deal with it accordingly.
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Improving Safety
Smart labels can help improve food safety by giving customers more information about each ingredient when scanned.
This greater capacity for information and traceability is incredibly beneficial for food recalls, allowing manufacturers and consumers to quickly find contaminated food and its batch information.
Access to the full product journey makes it easy to pinpoint the exact point of food contamination, so only damaged products need to be recalled.
This approach can save food manufacturers millions of dollars, demonstrating the return on investment of smart labels.
By using smart labels, food manufacturers can reduce the scope of recalls and minimize financial losses.
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How to Reduce Waste
Reducing waste is a crucial step in improving safety and reducing our environmental impact. 1.3 billion tons of food is wasted annually, which is staggering.
Smart labels can help reduce food waste by tracking the freshness of a product and giving consumers and workers visibility of this information. This means steps can be made to ensure the food is used before it spoils.
One third of all food produced is wasted, which is becoming increasingly unpalatable for environmentally conscious consumers. This is a huge problem that needs to be addressed.
Smart labels can also be used by the food and logistics industries to measure the freshness of the product alongside the product's journey down the supply chain. This information will establish where the inefficiencies are that cause products to spoil.
Reducing the price of the product or donating it to a local charity are just a couple of ways to ensure the food is used before it spoils.
Smart Label Technologies
Smart labels are revolutionizing the way we interact with food packaging, and it's all thanks to some amazing technologies.
Smart labels can include a lot of extra information, such as the product's provenance, every step of the food's journey from farm to fork, and even recipes. This is because smart labels have an extra capacity for information, allowing more details to be presented about the health and ethics of food and drink products.
One of the most popular types of connected labels is the GS1-128 barcode, which has been developed to provide a global standard for exchanging data. This is used by food manufacturers to add traceability, up-to-date application identifiers, and automated procedures.
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Radio Frequency Identification (RFID) labels can automatically track products through the supply chain by using electromagnetic fields, adding traceability to the product. This is particularly important for perishable goods, such as meat, seafood, and dairy products.
There are several types of connected technologies in smart labels, including:
- Radio Frequency Identification (RFID)
- Smart Label Near Field Communication (NFC)
- Smart Label Quick Read Codes (QR Codes)
Smart labels can also help prevent counterfeit goods and improve food safety and security. For example, RFID smart labels can be attached to food products and automatically track them through the supply chain.
Implementation and Challenges
The adoption of smart labels in food packaging requires significant changes to food regulations and packaging practices. This can lead to initial resistance from industry players and regulatory bodies.
Despite these challenges, the potential benefits of smart labels are too significant to ignore, and researchers are optimistic about achieving widespread acceptance of the technology.
Implementation Challenges
Implementing smart labels in food packaging comes with its own set of challenges. The costs of smart label implementation are higher than those of traditional printing methods, which can be a significant barrier for some manufacturers.

One of the main concerns is that smart labels require a smartphone or another device to be with the consumer in order to execute interactive functions. This may exclude some people from using smart labels, making them less accessible.
Data privacy is a major issue with smart labels. The collection and utilization of consumer data must be handled sensitively and openly by manufacturers. This means being transparent about what data is being collected and how it will be used.
To ensure that consumers understand how to use smart labels, manufacturers must make sure that the information provided is clear and easy to understand. This is especially important for older adults or those who may not be as tech-savvy.
Here are some of the key challenges to consider when implementing smart labels:
- Higher costs compared to traditional printing methods
- Requires a smartphone or device to execute interactive functions
- Data privacy issues
- Need for clear and understandable information
- Risk of hacking and data abuse
- Specific labelling regulations to adhere to
Regulatory Hurdles
The adoption of smart food packaging technology requires significant changes to food regulations and packaging practices.
These changes may initially meet resistance, but the potential benefits are too significant to ignore.
The researchers are optimistic about achieving widespread acceptance of the technology, despite the hurdles.
The Future of Smart Labels
Smart labels are revolutionizing the way we interact with food packaging. They're becoming more durable and versatile thanks to advancements in materials.
The integration of smart labels into the Internet of Things (IoT) is a game-changer. This enables real-time tracking of products, improving supply chain efficiency and food safety.
Sustainability is also on the rise, with smart labels incorporating eco-friendly materials and labelling practices. This is a step in the right direction for reducing waste and minimizing our impact on the environment.
Smart labels are also using AI to provide personalized product recommendations and deals. This is a great way for brands to engage with consumers and increase sales.
Here are some key trends shaping the evolution of smart labels:
- Smart labels have become more durable and versatile.
- Smart labels are increasingly integrated into the IoT.
- Smart labels are using eco-friendly materials and labelling practices.
- Smart labels are using AI for personalization.
Innovative Applications and Solutions
Smart labels are revolutionizing the food industry in numerous ways. One such example is Fishpeople, an American company that uses smart labels to show the consumer where the fish was caught, on which ship, and sometimes even the captain of the ship.

Anhueser-Busch took smart labeling to the next level by creating a beer bottle with a pressure pad that causes LED lights to shine through the eyes of a face on the packaging when activated.
The European Commission funded labels that can detect when chicken is beginning to spoil by measuring the gases released by the poultry, changing the color of the label, called 'Freshcode', to indicate freshness.
YouTrace, an Italian startup, develops QR-based smart labels that guarantee the authenticity of food products. The QR code uniquely associates with the product, allowing manufacturers to enter more information than a simple printed label.
These innovative applications of smart labels are not limited to just a few companies. In fact, the U.S. Grocery Manufacturers Association predicts that 80% of food products will use smart labels within the next five years.
Here are some examples of smart label solutions that are making waves in the industry:
- Fishpeople: shows the origin of the fish, including the ship and captain
- Anhueser-Busch: uses pressure pad to activate LED lights on the packaging
- European Commission's 'Freshcode': detects spoilage in chicken and changes label color
- YouTrace: uses QR code to verify food product authenticity
These are just a few examples of the many innovative applications of smart labels in the food industry. As technology continues to advance, we can expect to see even more exciting developments in this space.
Beyond Expiration Dates
Smart packaging technologies are revolutionizing the way we think about food freshness and safety. Researchers have developed innovative solutions to detect or halt spoilage, potentially replacing traditional expiration dates.
According to a study published in Nature Reviews Bioengineering, these solutions include Sentinel wrap, hand-held tests, lab-on-a-package, and sprayable bacteriophage gels. These technologies detect biochemical signals from common spoilage organisms like Listeria, Salmonella, and E. coli.
Some examples of these technologies include:
- Sentinel wrap: A plastic wrap capable of detecting spoilage and visually indicating when food items like meat, cheese, or produce are no longer safe.
- Hand-held tests: Devices that deliver real-time results, enabling wholesalers and retailers to identify and pull spoiled goods from the supply chain before reaching consumers.
- Lab-on-a-package: Small, integrated tests within food trays that signal spoilage visibly.
- Sprayable bacteriophage gels: Food-safe sprays that eliminate harmful bacteria responsible for food contamination.
These technologies are designed to be easily adaptable to current packaging processes and could drastically cut down on food waste and associated healthcare costs, saving society hundreds of billions of dollars globally each year.
Replacing Expiration Dates
Canada discards about $40 billion worth of food annually, a higher per capita waste than the US or UK. This staggering amount highlights the need for a change in how we handle food expiration dates.
The current system of using "expiration" or "consume by" dates is arbitrary and overly cautious, leading to the disposal of food that is perfectly safe to eat. This outdated method incurs enormous costs for both producers and consumers.
Researchers argue that a shift from a calendar-based to a detection-based system for food freshness and safety is necessary. This change would align with current and future demands of food safety and sustainability.
Smart packaging technologies represent a promising frontier in food safety and waste reduction. The development of these technologies could shield producers from the costs linked to reputational damage and recalls during foodborne illness outbreaks.
According to the researchers, smart packaging could cut down on food waste and associated health-care costs, saving society hundreds of billions of dollars globally each year. This technology could be an economically viable alternative to traditional expiration dates.
Some innovative solutions include:
- Sentinel wrap: A plastic wrap capable of detecting spoilage and visually indicating when food items like meat, cheese, or produce are no longer safe.
- Hand-held tests: Devices that deliver real-time results, enabling wholesalers and retailers to identify and pull spoiled goods from the supply chain before reaching consumers.
- Lab-on-a-package: Small, integrated tests within food trays that signal spoilage visibly.
- Sprayable bacteriophage gels: Food-safe sprays that eliminate harmful bacteria responsible for food contamination.
Blue Bite to Experiences
Blue Bite transforms labels into experiences by attaching a digital platform to the physical label, which is launched by scanning with a phone or other device. This technology is known as a connected label or intelligent label.
Connected labels have the potential to improve consumer engagement by providing interactive and immersive experiences. For example, a label on a product could lead to a video showcasing the product's features or a special offer.
Retailers can stay on top of retail technology trends by leveraging connected labels and product innovations. This can help them stay competitive in the market and provide a better shopping experience for their customers.
Connected Product and packaging innovations are changing the way we interact with products and packaging. With connected labels, the packaging itself becomes a digital platform, opening up new possibilities for consumer engagement and interaction.
Exclusive Blue Bite offers can be accessed by scanning connected labels with a phone or other device. This provides a convenient and seamless way for consumers to access special offers and promotions.
Frequently Asked Questions
How do smart labels work?
Smart labels use RFID tags, QR codes, and Data Matrix codes to verify a product's authenticity and prevent counterfeiting. This helps ensure that only genuine products reach store shelves.
Sources
- http://www.clearmark.uk/resources/news/smart-labels-in-the-food-industry-applications-and-benefits
- https://starslabels.com/smart-labels-a-comprehensive-guide-to-their-applications-and-benefits/
- https://www.bluebite.com/packaging-labels/smart-labels
- https://www.earth.com/news/scientists-develop-smart-food-packaging-show-contamination/
- https://www.startus-insights.com/innovators-guide/discover-5-top-smart-label-solutions-impacting-food-businesses/
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