Leads for Moving Companies: 13 Proven Strategies

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From above of multiethnic couple in casual clothes lying near suitcases on bed while resting and hugging during moving into new apartment
Credit: pexels.com, From above of multiethnic couple in casual clothes lying near suitcases on bed while resting and hugging during moving into new apartment

Getting quality leads for your moving company is essential to growing your business. You need to know where to look and how to reach potential customers effectively.

According to our research, online directories are a great place to start. In fact, 75% of people search online for moving companies, making online directories a crucial lead source.

Word of mouth is also a powerful tool. A satisfied customer is more likely to refer you to their friends and family than a dissatisfied one. This means providing top-notch service to every customer is essential to generating leads through word of mouth.

Generating Leads

Generating leads is a crucial aspect of running a successful moving company. Referrals are a great way to get started, as they can bring in a steady stream of new customers.

According to the article, there are 11 effective ways to generate moving company leads, including referrals, pay-per-click advertising, and listing sites and home services apps. These methods can help you reach a wide audience and attract new customers.

A Woman Spreading the Tarot Card on the Table
Credit: pexels.com, A Woman Spreading the Tarot Card on the Table

To generate leads, you can also use third-party lead providers, such as MoveMatcher, TopLeadsPRO, and MovingLeads.com. These providers can connect you with potential customers who are actively searching for moving services.

Lead generation is vital for any business, especially for moving companies that rely on a steady stream of new customers. By generating leads, you can increase your chances of getting new business and growing your company.

Here are some benefits of generating leads for movers:

  • More customers: The more leads you generate, the more potential customers you have.
  • Greater exposure: When you generate leads, you're getting your company's name and information out there.
  • Improved sales: Leads can lead to improved sales numbers.
  • Better customer relationships: By generating leads, you're also building better relationships with potential customers.

Some common lead generating strategies for moving companies include online advertising, direct mail campaigns, and word-of-mouth referrals. You can also use search engine optimization (SEO) to optimize your website and content for search engines.

Here are some automation efforts that can help you streamline your lead generation process:

  • Use an email marketing tool to automate your email marketing campaigns.
  • Use a CRM tool to track and manage your leads.
  • Use social media tools to automate your social media outreach.
  • Use paid advertising platforms to reach potential customers who are searching for moving services online.
  • Use a lead capture tool to create landing pages that convert visitors into leads.

By implementing these strategies, you can automate your lead generation efforts and save time and effort in the process.

Marketing Strategies

Content marketing is a powerful way to generate leads for moving companies. It involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. For instance, a comprehensive moving guide like the one created by Mover Junction can answer the questions of potential customers while building trust and boosting SEO.

Young couple organizing boxes and relaxing with laptop during moving day indoors.
Credit: pexels.com, Young couple organizing boxes and relaxing with laptop during moving day indoors.

Interactive content, behind-the-scenes content, and content that reflects a brand's values are among the top trends to watch in content marketing. According to HubSpot data, interactive content is particularly effective, as it allows potential customers to engage with the brand in a more meaningful way.

Social media marketing is also a valuable tool for generating leads. It's not just about sharing updates, but also about engaging with followers and building relationships. For example, Roadway Moving partnered with Isabel Tan to elevate their visibility on Instagram.

There are many ways to drive engagement on social media, including influencer marketing, contests, and giveaways. One direct and powerful way to level up social media marketing is to layer it into your existing process for collecting and promoting customer reviews.

Online advertising is a great way to reach a large number of potential customers with minimal effort. AdWords, Facebook ads, and other forms of online advertising can be targeted to people in your specific city or region who are searching for moving services.

Search Engine Optimization (SEO) is all about optimizing your website and content for search engines with the goal of earning higher rankings. Use keywords and other SEO best practices to ensure that your content appears in search engine results pages when people are looking for someone to help them move.

Additional reading: Seo for Moving Companies

A Couple Moving Out Carrying A Box And Crate With Plants
Credit: pexels.com, A Couple Moving Out Carrying A Box And Crate With Plants

Here are some common methods for generating leads:

  • Online advertising
  • Direct mail campaigns
  • Telemarketing or cold calling
  • Referrals
  • Paid Ads (e.g. Google AdWords or Facebook Ads)
  • Social media marketing
  • Content marketing

Automating your sales and marketing efforts can save time and effort when searching for new mover leads. Use email marketing tools to automate email campaigns, CRM tools to track and manage leads, social media tools to automate outreach, and lead capture tools to create landing pages that convert visitors into leads.

SEM and SEO strategies can help get your moving business on Page One of Google and generate consistent leads. Optimize your website for search terms that your customers commonly use, and focus on keeping your profile updated with positive customer reviews, photos, and images.

Lead Generation Tools

Lead Generation Tools are a crucial part of growing a moving company.

To get started, you can use a variety of tools, including referral programs, pay-per-click (PPC) advertising, and listing sites and home services apps. These tools can help you reach potential customers and generate leads.

Large carnival sign on truck in urban outdoor setting with building backdrop.
Credit: pexels.com, Large carnival sign on truck in urban outdoor setting with building backdrop.

Automating your sales and marketing efforts can also be a game-changer. This can be done using email marketing tools, CRM tools, and social media tools to streamline your lead generation process.

Some popular tools for generating leads include Mover Junction, which specializes in connecting moving companies with customers. You can also use third-party lead providers, community events, and partnerships to generate leads.

Here are some popular lead generation tools for moving companies:

By using these tools and strategies, you can generate high-quality leads and grow your moving company.

Lead Conversion

A third of moving companies invest just 5% or less of their annual revenue into marketing, but 42% are looking to increase their marketing budgets this year. This is a great opportunity to catch up and stay ahead of the curve.

To make the most of your marketing investment, aim to allocate 10-12% of your revenue back into your lead generation efforts. This will give you a solid foundation to build on.

Couple carrying carton boxes while moving out of old home
Credit: pexels.com, Couple carrying carton boxes while moving out of old home

With the right tools, you can track your profits for every marketing channel and make data-driven decisions to optimize your campaigns. SmartMoving's marketing ROI reports make it easy to view each marketing source by leads, jobs booked, and booking percentage, so you can test and adjust your strategies accordingly.

Here's a quick rundown of what you can expect from SmartMoving's marketing ROI reports:

  • View each marketing source by leads, jobs booked, booking percentage, and amount spent vs. amount made
  • Track your profits for every channel
  • See which referral sources and lead providers are delivering the best leads
  • Maximize your ROI by reallocating your budget to your best performing channels

Convert More with Smart

Investing in marketing is crucial for moving companies, with 42% of movers actively looking to increase their marketing budgets this year.

A good benchmark is to invest roughly 10-12% of revenue back into your marketing and lead gen, but you need to be 100% sure you'll be getting a solid return on those marketing dollars.

With complete visibility into your sales and marketing performance, you can quickly identify and maximize your top lead sources for a more profitable moving business.

To achieve this, use a tool like SmartMoving's marketing ROI reports, which empowers you to view each marketing source by leads, jobs booked, booking percentage, amount spent vs. amount made, and track your profits for every channel.

A Newly Moved Family Sitting on the Floor
Credit: pexels.com, A Newly Moved Family Sitting on the Floor

Here are some key features to look for in a marketing ROI report:

  • View each marketing source by leads, jobs booked, booking percentage, amount spent vs. amount made
  • Track your profits for every channel
  • See which referral sources and lead providers are delivering the best leads
  • Maximize your ROI by reallocating your budget to your best performing channels

By automating your sales and marketing, you can save time and effort, and even find new mover leads on repeat.

Follow Up Guide

Timing is everything, and following up with leads as soon as possible after they've been generated is crucial to increasing the likelihood that they'll use your moving services.

Don't wait too long, as this may cause the lead to go with another moving company.

Having a plan is essential when following up with a lead. Take the time to prepare what you'll say beforehand so that the conversation goes smoothly.

Be professional and friendly when following up with a lead, as this will help build trust and increase the likelihood that they'll use your moving services.

Asking questions shows that you're interested in their needs and wants, which will help you better understand how you can help them and close the deal.

A unique perspective: Moving Companies & Services

A couple relaxing on a mattress surrounded by moving boxes in their new home, embracing a fresh start.
Credit: pexels.com, A couple relaxing on a mattress surrounded by moving boxes in their new home, embracing a fresh start.

Offering alternatives, such as discounts or special deals, can incentivize the lead to use your moving services over others.

Here are some key things to keep in mind when following up with leads:

  1. Follow up as soon as possible after the lead has been generated.
  2. Be professional and friendly.
  3. Have a plan.
  4. Ask questions.
  5. Offer alternatives.

Company Reviews

Having a strong online presence is crucial for lead conversion, and one way to achieve this is by focusing on company reviews. MovingCompanyReviews.com is a platform that allows you to get more leads by paying a small monthly fee and a few extra dollars for every lead.

Consumers trust online customer reviews and company information they find online, which means you need to invest time and effort in creating public profiles. This includes looking for business listing websites relevant to the relocation industry.

Having a business listing is not enough; you also need to focus on boosting positive testimonials and reviews of your company. People take the opinions of others very seriously, so it's essential to encourage satisfied customers to leave reviews.

You can increase your online presence by growing the number of business listings, which will help you get more leads and ultimately, convert them into customers.

Automating Lead Generation

People Standing Beside Man Using Laptop on Gray Table with Silicon Forms
Credit: pexels.com, People Standing Beside Man Using Laptop on Gray Table with Silicon Forms

Automating lead generation is a game-changer for moving companies. Experts like Louis Massaro know that having a system in place is key to success with third-party leads.

You may need to call more leads to get them to convert, but they can be profitable if you have the right systems and processes. Louis Massaro emphasizes that it's not about being in business alone, but also about having the right support.

Automating your sales and marketing efforts makes it easier to find new mover leads on repeat. You can save time and effort by using email marketing tools to automate your email marketing campaigns.

Here are some automation efforts to consider:

  • Use an email marketing tool to automate your email marketing campaigns.
  • Use a CRM tool to track and manage your leads.
  • Use social media tools to automate your social media outreach.
  • Use Google AdWords or another paid advertising platform to target potential customers.
  • Use a lead capture tool to create landing pages that convert visitors into leads.

Automating your lead generation efforts can help you stay organized and focus on the most promising prospects. By using the right tools and strategies, you can attract genuine leads and grow your moving business.

Top Providers

There are many third-party lead providers that can help moving companies connect with quality leads.

Young couple smiling while unpacking boxes in their new apartment. Moving in and home concept.
Credit: pexels.com, Young couple smiling while unpacking boxes in their new apartment. Moving in and home concept.

Louis Massaro, an expert in the field, knows that success with third-party leads is all about having a system in place.

You may have to call more leads to get them to convert, but they can be a profitable source of business if you have the right systems and processes.

Some of the top third-party lead providers include MoveMatcher, TopLeadsPRO, and MovingLeads.com.

Here are some of the top third-party lead providers:

  • MoveMatcher
  • TopLeadsPRO
  • MovingLeads.com
  • Equate Media
  • Moving.com
  • Movers.com
  • USA Home Listings
  • moveBuddha
  • IRELO
  • HomeBulletin.net
  • Moveit.ca (Canada only)

Networking and Partnerships

Networking and Partnerships are key to generating leads for moving companies. According to the annual benchmark report, real estate agents are the top referral marketing partners for moving company owners, making up 83% of referrals.

Blake Fitzpatrick of Sunshine Movers sends automated emails to leads from his real estate referral partners, laying out details of his professional associations and special discount packages. This approach is immediate, credible, and makes the potential customer feel special.

The results are impressive, with Blake receiving up to 50 responses per day from these automated emails alone. This just goes to show the power of having a strong system in place to make the most of your partnerships.

Here are some potential partners to consider:

  • Relocation specialists
  • Apartment complexes
  • Home improvement stores
  • Storage unit complexes
  • Junk removal companies

Networking is another valuable way to generate leads. You can network with realtors, property managers, home inspectors, lenders, and even other moving companies through channels like LinkedIn and Facebook.

Digital Marketing

Credit: youtube.com, Stop Buying Leads & Start Driving Leads | Moving Service Marketing Company

Digital marketing is a powerful way to generate leads for moving companies. According to data from HubSpot, interactive content, behind-the-scenes content, and content that reflects a brand's values are among the top trends to watch.

To connect with qualified prospects, consider creating localized moving guides like the comprehensive Moving to Florida Guide by Mover Junction. This type of content answers questions and builds trust with potential customers.

Social media isn't just for sharing – it's for engaging. To drive engagement, try influencer marketing, contests, and giveaways, like Roadway Moving's partnership with Isabel Tan on Instagram.

A whopping 70% of buying decisions are made just from Google Maps, making search engine optimization (SEO) a crucial strategy for moving companies. Local SEO leads have shown a 14.6% close rate compared to 1.7% for traditional marketing.

To optimize your website for search terms, use free tools like Brightlocal to find out how well you rank, then work to expand your reach by targeting keywords in a specific location.

Two movers carrying boxes in a sunlit room, ready to assist with relocation.
Credit: pexels.com, Two movers carrying boxes in a sunlit room, ready to assist with relocation.

There are several Pay Per Click (PPC) options, but Google Ads and Bing Ads are the most popular ways to generate leads for moving companies. By targeting specific keywords, you can show up when someone is searching specifically for movers in your area.

Here are some top digital marketing strategies to consider:

  • Content marketing with localized moving guides and interactive content
  • Social media marketing with influencer partnerships and contests
  • Search engine optimization (SEO) with local SEO leads
  • Pay Per Click (PPC) advertising with Google Ads and Bing Ads

Branding and Visibility

A moving company's brand image is crucial because other marketing strategies may not reach potential customers at that crucial moment. You might be pleasantly surprised by the number of direct moving leads you get in the long term.

To turn every trip into a lead-generating journey, display your brand, contact numbers, website, and a compelling call-to-action (CTA) on your fleet of moving trucks. Companies like Wrap Guys and KickCharge Creative offer excellent branding solutions, including high-quality, durable wraps that can withstand all weather conditions.

Your fleet of moving trucks is a collection of rolling billboards catching the eye of passing motorists and pedestrians. Strategically park your branded vehicles in areas with high footfall or traffic for more local exposure at a low cost.

High angle of fatigued male in casual wear sleeping on floor with cardboard box after packing belongings before moving out
Credit: pexels.com, High angle of fatigued male in casual wear sleeping on floor with cardboard box after packing belongings before moving out

Here are some ideas to make the most of your moving trucks as billboards:

  • Park a truck near a large event, such as a local concert or fair, so attendees see it as they walk by.
  • Find a location on a freeway or road with high volumes of traffic where you can legally park your truck.
  • Use your trucks as a backdrop for taking pictures and videos of customers moving, and share them on your website and social media profiles.
  • Don't give up too soon, as it may take some time before you see any benefit.

Conclusion

Choosing the right lead provider can significantly impact your business’s growth and profitability.

Generating high-quality leads is an essential aspect of running a successful moving company.

The ten moving lead providers highlighted in this post each offer unique strategies and solutions to help businesses connect with potential customers effectively.

Delivering real-time leads, providing detailed home listings, or offering sophisticated lead management software are just a few ways these companies cater to the diverse needs of movers.

It’s crucial to consider the specific needs and goals of your company when making this decision.

From the quality and type of leads provided to the customer service and pricing, all factors should be weighed carefully.

By partnering with a reliable and efficient lead provider, you’ll be one step closer to achieving your goal of converting leads into satisfied customers.

Setting your moving company up for success in the competitive relocation industry requires careful consideration of lead providers.

Frequently Asked Questions

How much are moving leads?

Moving lead costs vary from $5.95 to $40 per lead, depending on the type and quality of the lead. Check our pricing plans for more details on shared and exclusive leads.

Where can I buy moving leads?

You can purchase moving leads from reputable providers like Moving.com, Equate Media, and Quote Runner. These lead providers offer a range of options to help you grow your business.

Kristin Waelchi

Senior Writer

Kristin Waelchi is a skilled writer with a keen eye for detail and a passion for storytelling. With a background in research and analysis, she brings a unique perspective to her writing, delving deep into complex topics and shedding light on the intricacies of the world around us. Kristin's expertise lies in crafting engaging articles that inform and educate readers on a wide range of subjects, including industrial facilities.

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