Custom Package Inserts to Elevate Your Product Packaging

Custom package inserts are a game-changer for businesses looking to elevate their product packaging. By incorporating a custom insert, you can add a personal touch and make a lasting impression on your customers.

A custom insert can be designed to match your brand's style and aesthetic, creating a cohesive look that reflects your brand's identity. For example, if your brand has a bold and colorful logo, your insert can feature the same vibrant colors and fonts.

Custom inserts can also be used to provide essential product information, such as instructions for use or ingredients lists. This can be especially helpful for complex products that require specific handling or precautions.

By incorporating a custom insert, you can increase customer engagement and build brand loyalty.

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An insert is anything that comes with your ordered products, like a return shipping label or extra material for fragile items.

Packaging inserts can be promotional items, too, which is a great way to spread the word about your products' quality.

They're like mini-brand ambassadors, securing customer loyalty and making a good impression.

Custom inserts often feature your brand's logo, slogans, and exclusive offers, which work well with products that have custom branding.

These inserts are a chance to showcase your brand's personality and values, making a lasting impression on your customers.

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To design custom box inserts, consider adding helpful information and brand design elements that'll resonate with your audience. This can be done strategically, placing your logo to maximize visibility without overshadowing your message.

You can create packaging inserts with Printify by going to your dashboard, navigating to the Branding menu, and setting up package inserts. Use their free graphics and design tools to create a product packaging insert that matches your exact specifications.

Foam inserts provide excellent cushioning and protection for delicate and fragile items, making them ideal for electronics, glassware, medical devices, and other fragile products requiring extra protection.

Here are some key design considerations to keep in mind:

Custom box inserts can take your packaging from unremarkable to something that gets people talking, building trust, increasing brand recognition, and enhancing your customers' overall experience.

Designing box shelves requires careful consideration to maximize visibility and impact. Strategically place your logo on the shelf to ensure it doesn't overshadow the message.

To improve customer satisfaction, add helpful information to the shelf that resonates with your audience. This could be product instructions, usage tips, or other relevant details.

The visibility of your message is key, so make sure to balance the placement of your logo with the content.

Consider adding helpful information and brand design elements to your custom inserts to resonate with your audience.

You can strategically place your logo on the insert to maximize visibility without overshadowing your message. This will help strengthen brand recall and make products more attractive to consumers.

Custom inserts don't have to match the outside of the mailer box. Feel free to give your customers a little surprise inside.

Here are three leading printing techniques for paperboard or corrugated material:

Packaging design and personalization can yield a far greater ROI than normal advertising campaigns. Some brand consultants estimate that effective packaging design can exceed the impact of up to three advertising campaigns and more than eight promotional cycles.

Personalization and customization through unique colors, designs, prints, and logos on packaging help strengthen brand recall and make products more attractive to consumers.

Custom package inserts come in a variety of materials to suit different needs. You can choose from paperboard, corrugated, pulp, EVA foam, cardboard, and plastic inserts.

Paperboard inserts are a popular choice for carton boxes and invitation boxes, providing a pleasing presentation while keeping products in place. They can be printed with your branding, colors, and message to create a memorable unboxing experience.

Corrugated inserts offer more protection than paperboard inserts and are ideal for heavier products. They can be customized with printing to incorporate your branding elements directly onto the insert. Corrugated weights range from micro-flutes to double-wall cartons, allowing for various levels of protection and structural support.

Here's a summary of the materials and options available:

By considering these materials and options, you can choose the perfect custom package insert for your product and brand.

When measuring product dimensions, it's essential to consider length, width, height, and any irregularities in shape. This will help determine the size and thickness of custom packaging inserts.

Accurate measurements are crucial to ensure a snug fit and adequate protection for your products. Consider using a tape measure or calipers to get precise measurements.

The product's weight will also determine the best type of insert material and cushioning required. Lighter products may require less cushioning, while heavier products need more substantial support.

For irregularly shaped products, you may need to create custom inserts with unique contours to fit them snugly. This can be a bit more challenging, but it's worth the extra effort for optimal protection.

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Material Options are vast and varied, offering a range of choices to suit your needs. From paperboard inserts to corrugated inserts, each has its own unique characteristics.

Paperboard inserts are a great choice for carton boxes and invitation boxes, providing a pleasing presentation without maximum protection. They're also suitable for small, lightweight items like beauty products or stationery.

Corrugated inserts offer more substantial protection than paperboard inserts, making them ideal for heavier products that need extra care. They're made from sturdy corrugated cardboard, providing protection and structural support to the products.

Here are some key differences between paperboard and corrugated inserts:

Custom inserts can be designed to secure and protect your products inside the box, ensuring they arrive in one piece. They'll effectively secure your unique products, no matter their shape or size.

Plastic inserts, made from PET or PVC, offer good protection while allowing product visibility. They're durable and can be molded into complex shapes, making them ideal for food packaging, cosmetics, toys, and electronics display.

Ultimately, the choice of material will depend on the specific needs of your product and the level of protection required. Consider the fragility of the products and the level of protection they need, and choose the material that best suits your needs.

Foam inserts are a great option for protecting fragile items like glass, camera lenses, and jewelry from scratches and scuffs.

They're made up of pre-scored squares that can be easily taken out to fit your product, eliminating the need for die-cutting and making them a more affordable option.

Foam inserts are lightweight and can help decrease shipping costs.

They're also super versatile and can be customized to have cutouts that perfectly hold products in place, preventing movement during transit.

Foam inserts can be die-cut to create recesses for individual items or compartments for multiple products, ensuring that products stay secure and protected.

They offer a high-end look and feel to a brand's packaging and can be customized with hot stamping or screen printing to align with a brand's image and marketing messages.

Foam inserts convey a sense of professionalism and attention to detail, showing that the brand invests in creating a positive brand experience from the moment the package is opened.

They're ideal for delicate items like electronics or glassware, providing excellent cushioning and protection against impacts.

Custom package inserts are a great way to surprise and delight your customers. You don't have to stick with a drab brown color - choose a bold color, print your logo, or write a message to your customers.

You can pick a bold color that matches your brand's personality. For example, if you're a fun and playful company, you could choose a bright and colorful design.

The type of printing technique you choose will depend on your needs. Flexographic printing is a good choice for large quantities of corrugated material, while digital printing is more cost-effective for small batches.

Here are three leading printing techniques for paperboard or corrugated material:

You can also choose what kind of coating and lamination you'd like for your inserts. Do you want a glossy look or a matte finish? The choice is yours, as long as it ties in with your overall branding goals.

Custom package inserts can make a big impact on the unboxing experience and help build brand loyalty. 56% of merchants include their store logo in custom box insert designs.

Including calls to review and shop links is also a good idea, as 36% of merchants encourage customers to leave reviews and 31% include links to their online store. This can help build trust with potential customers and make it easy for satisfied customers to make additional purchases.

Adding social media links, QR codes, and washing instructions can enhance customer engagement and provide helpful information. Many merchants include these features in their package inserts.

If a customer included a gift message with their purchase, you can easily add it to a package insert. Some merchants believe that box inserts offer an ideal way to include these personal notes in the unboxing experience.

To showcase product use cases, you can show your products being used by other satisfied customers. This can inspire future orders and increase loyalty to your brand.

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Here are some key design considerations to keep in mind:

Incorporating your brand identity into your custom package inserts can enhance your connection with customers by building recognition and trust.

Adding custom-designed inserts showcasing your company logo, color scheme, and signature style can make a big impact. You can also use targeted language that resonates with your target audience and accurately reflects your brand identity.

Custom foam inserts can be customized with printing, embossing, or foil stamping, allowing you to incorporate your logo, brand colors, and messaging directly onto the insert. This can create a cohesive and professional look for your packaging.

You can also use corrugated or paperboard inserts, which can be printed with your branding elements, creating a cohesive and professional look for your packaging.

Molded pulp inserts, although limited in printing options, can be customized with labels or tags to add your logo or messaging. This can still enhance your brand appeal and create a memorable unboxing experience.

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43% of customers spend more money on brands they are loyal to, and 94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with. This highlights the importance of building brand loyalty through custom packaging inserts.

Here are some key considerations for branding opportunities in custom package inserts:

By incorporating these branding opportunities into your custom package inserts, you can create a memorable and engaging unboxing experience that builds trust and loyalty with your customers.

If you're looking for a custom packaging insert, consider the type of product you're packaging. For delicate items, foam inserts provide excellent cushioning and protection, ideal for electronics, glassware, and medical devices.

Foam inserts can be customized in shape, color, and density, and eco-friendly options are available. They're a cost-effective way to safeguard valuable items, starting at $0.50 per insert.

For luxury goods and electronics, EVA foam inserts are a popular choice. They're highly durable, flexible, and customizable in terms of color, texture, and shape, providing excellent protection and enhancing presentation.

EVA foam inserts are also recyclable in some cases, and pricing starts at $0.75 per insert. If you're looking for a more affordable option, plastic trays made from PET or PVC offer good protection while allowing product visibility, ideal for food packaging, cosmetics, toys, and electronics display.

Plastic trays can be molded into complex shapes and are available in various colors. Some are made from recycled materials, and pricing starts at $0.40 per insert.

Here's a quick comparison of the different types of inserts:

Ultimately, the right insert for you will depend on your product and packaging needs. Take the time to research and compare different options to find the best fit for your business.

Custom package inserts come in various forms, each with its unique benefits and characteristics. Foam inserts provide excellent cushioning and protection for delicate and fragile items, making them ideal for electronics, glassware, and medical devices.

Foam inserts can be customized in shape, color, and density, and eco-friendly options are available. They start at $0.50 per insert, making them a cost-effective way to safeguard valuable items.

EVA foam inserts are highly durable, flexible, and customizable in terms of color, texture, and shape. They provide excellent protection and enhance the presentation of luxury goods, electronics, and thermal insulation products.

EVA foam inserts are popular for packaging luxury goods and electronics, and some recyclable options are available. They start at $0.75 per insert, making them a good choice for products needing lasting protection.

Plastic trays, typically made from PET or PVC, offer good protection while allowing product visibility. They are durable and can be molded into complex shapes.

Some plastic trays are made from recycled materials, and they start at $0.40 per insert. They're ideal for food packaging, cosmetics, toys, and electronics display.

Here are some common types of custom inserts and their benefits: