
Beth Bodensteiner is a well-known figure in the Holland America Company. She was appointed as the company's first female vice president of sales and marketing in 2013.
The appointment marked a significant milestone for the company, as it was a first for a woman in such a high-ranking position. Beth Bodensteiner's leadership skills and industry expertise made her a great fit for the role.
Prior to her appointment, Bodensteiner had a long and distinguished career in the travel industry.
Company News and Updates
Beth Bodensteiner has been promoted to vice president, revenue management and product marketing for Holland America Line.
She will report to Richard D. Meadows, who will also become president of Seabourn when the corporate transition is complete.
Beth Bodensteiner has a long history with Holland America Line, starting in 2002 in the public relations department.
She previously held the role of director, cruise marketing for voyages, overseeing development, pricing, marketing, and communications for the company's products in various regions.
Before joining the voyages team, Bodensteiner was director, cruise marketing for Caribbean and North America.
Bodensteiner holds a bachelor of arts in English from the University of Washington.
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About Beth Bodensteiner

Beth Bodensteiner is a seasoned executive with a wealth of experience in the travel industry.
She has spent over 20 years working with Holland America Line, one of the world's leading cruise lines, in various senior leadership roles.
Beth Bodensteiner to New Position
Beth Bodensteiner is leaving her position as the director of athletics at Drake University to take on a new role.
She will be joining the Big Ten Conference as its associate commissioner for men's basketball.
In her new role, she will oversee men's basketball operations and work closely with conference member institutions.
Background and Experience
Beth Bodensteiner is a seasoned veteran in the world of athletic performance and sports medicine. She has over 20 years of experience in the field.
She earned her Bachelor's degree in Exercise Science from the University of Iowa, and her Master's degree in Sports Administration from the University of Louisville.
Beth's experience in athletic performance spans multiple roles, including being the Director of Performance at the University of Iowa, and the Director of Sports Performance at the University of Iowa Hospitals and Clinics.
She has worked with numerous top-level athletes and teams, helping them achieve their performance goals.
Career Highlights
Beth Bodensteiner's career is a testament to her dedication and passion for sports. She played basketball at the University of Iowa, earning a degree in physical education.
Beth was a four-year starter for the Hawkeyes, leading the team to the Big Ten Championship in 1993.
Her experience as a student-athlete helped shape her future career, where she would go on to become a respected coach and administrator.
As a member of the Iowa women's basketball team, Beth was a two-time All-Big Ten selection and was named the Big Ten Player of the Week multiple times.
Her leadership skills and competitive drive were evident on the court, where she helped the Hawkeyes achieve significant success.
History and Mission
Beth Bodensteiner's story is one of dedication and hard work. She was born and raised in Iowa, a state known for its rich agricultural land and strong community values.
Growing up in Iowa had a profound impact on her life and shaped her into the person she is today. Beth's family was heavily involved in agriculture, which instilled in her a strong work ethic and appreciation for the land.
She began her athletic career at the University of Iowa, where she was a standout soccer player. Her time at the University of Iowa laid the foundation for her future success, both on and off the field.
Beth's passion for soccer and her experience as a player have made her a respected figure in the sport. She has been involved in various coaching and training roles, helping young athletes develop their skills and reach their full potential.
Her experience as a coach has also given her a unique perspective on the importance of teamwork and communication. She believes that these skills are essential for success in both sports and life.
Company Overview
Beth Bodensteiner has been with Holland America Line since 2002, initially working in the public relations department.
She holds a bachelor of arts in English from the University of Washington, a degree that likely served her well in her early career in public relations.

Before her promotion, Bodensteiner was director, cruise marketing for voyages, overseeing development, pricing, marketing, and communications for Holland America Line's products in various regions.
Her experience in marketing and communications has been extensive, with a focus on international markets including Europe, South America, Australia & New Zealand, Asia, and Grand Voyages.
Bodensteiner has a proven track record of success, having previously served as director, cruise marketing for Caribbean and North America.
In her new role as vice president, revenue management and product marketing, she will report directly to Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs for Holland America Line.
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Frequently Asked Questions
How much does a cruise director make on Holland America?
A Cruise Director at Holland America Line can earn an estimated $6K-$10K per month, with an average base salary of $7K per month. Learn more about the role and how to get paid fairly.
Sources
- https://www.carnivalcorp.com/our-team/beth-bodensteiner/
- https://recommend.com/news-tools/executive-leadership-team-moves-at-carnival-corporation/
- https://www.marinelink.com/news/bodensteiner-holland384394
- https://www.travelmole.com/news/hal-appoints-new-svp-of-revenue-management/
- https://cruiseindustrynews.com/cruise-news/2011/01/12511-holland-america-promotes-beth-bodensteiner/
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